Donor Centricity — The Missing Ingredient

No matter how much you try, you really can’ t call yourself ‘donor centric’ unless you’re actively seeking donor feedback. Yesterday I spent some fabulous hours with 30+ organizations separating the wheat from the chaff on what most of the trade — without real understanding and in vacuous terms — calls ‘donor centricity’. These folks knew that applications and terms like ‘donor love’ are largely bullshit. They know that the use of the ‘you’ pronoun is largely bullshit and that such so-called ‘best practices’ largely miss the mark. And on and

Donor Centricity — The Missing Ingredient posted first on http://ift.tt/2k6I9KM