Roger’s written a 171-page $24.95 book on it — Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. And yesterday he enthusiastically recommended Jay Love’s 170-page $5.67 Kindle book on it — Stay Together: How to Encourage a Lifetime of Donor Loyalty. [Even Jay would agree that the one extra — extremely insightful — page in Roger’s book, the page that costs $19.28 more, is well worth the spend. Plus you’re getting a hard copy! Hey, you can get it used for $17.52.] Now, for you cheapies and fans of Cliffs Notes, Jeff
Donor Retention … Why Is It So Hard? posted first on http://ift.tt/2k6I9KM
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