At last! I’m pleased to report that there seems to be some evidence that more and more fundraisers are paying attention to the issue of donor retention. Although we’re far from breaking out the champagne in celebration of universal recognition that holding on to donors is an essential activity, the new Boomerang survey, The State of Donor Retention, contains some good news. Here’s what the survey of 775 nonprofits revealed about the attitudes and action toward donor retention.
- More and organizations are tracking their donor retention rate. In a similar 2014 survey 55% were tracking it. This year
Donor Retention: Good News And Poor Excuses posted first on http://ift.tt/2k6I9KM
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