Thursday, 16 February 2017

Storytelling Vs. Data. Which Is More Important?

Looking for something to debate over lunch today? Check out Nick Ellinger’s post over at the DonorVoice Blog, where he tackles the age-old debate over the power of storytelling versus data when it comes to fundraising success. Challenging a common thesis that that Democrats lost the 2016 presidential election because they focused on data-driven marketing, rather than traditional storytelling and narrative. What do you think? Before you send your egg salad sandwich sailing across the lunchroom toward a disagreeing colleague, here’s the Spoiler Alert: According to Nick, storytelling vs. data is


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