“I’m disgusted and frustrated. You should be, too.” With those words, Michael Rosen launched his post What are the Obstacles to Improving Donor-Retention Rates? “Once again, the already horrible existing-donor and new-donor retention rates in the USA have further declined, according to the 2016 Donor Retention Report issued recently as part of the Association of Fundraising Professionals and Urban Institute Fundraising Effective Project.” Like many of us concerned with retention and growing weary of preaching on the subject month after month, Michael metaphorically threw up his hands: “It’s your turn now,” he told his readers and asked them to share their thoughts
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