Tom’s rant, A Man of Infinite Patience in a World of Imposters, triggered helpful comments from fellow Agitators on what can be done to help organizations better focus on understanding and measuring retention rates and other key metrics. Gail Perry suggested stamping out stupidity (mostly male) with basic education for boards and executive leaders on how fundraising works. Jay Love added the helpful suggestion of a “Donor Retention Board Meeting Kit!” that would educate leadership on basics like ‘donor retention’, ‘lifetime value’ and ‘donor experience’. Although stamping out stupidity is probably beyond our limited
Back To Basics: Lifetime Value (LTV) posted first on http://ift.tt/2k6I9KM
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