Thanks In Advance

Believe it or not, those three words — Thanks in advance — have magical properties. Which this post is actually testing … I’ll come back to that in a moment. Every fundraiser knows the importance of timely donor thank you’s. But when it comes to online fundraising, turns out that it might be very helpful to thank in advance … 38% more helpful in fact. Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. As reported in Neuromarketing, here’s what they found:

“The analysis showed

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