Are You Exciting?

I was intrigued by a chart Jeff Brooks recently featured in his post, How emotional experiences can drive donor loyalty. The focus of the chart was emotions and their importance in shaping relationships customer have with companies. In this case, the question was the extent to which certain emotions, based upon past experiences with a company, would make the customer want to do more or less business with the company. Here’s the chart … As you see, the highest emotion on the chart in terms of making customers — and donors?

Are You Exciting? posted first on http://ift.tt/2k6I9KM