From trading baseball cards, to filling a stamp album, to locating that final object for some set of collectibles, whether we realize it or not every one of us is driven by what behavioral scientists call the desire for ‘set completion’ or ‘task completion’. Ever since age 14, when I added the 5th — and final — bar to my perfect Sunday School attendance pin at the Gettysburg Methodist Church, I know I’ve been driven to complete tasks. In short, finishing tasks that are incomplete gives all of us a huge sense of satisfaction. For years and years fundraisers have used
Behavioral Science & Fundraising: The Desire for Completion posted first on http://ift.tt/2k6I9KM
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