Direct Mail vs Email?

I already know your answer … do both. And of course you’re absolutely correct. The infographic you are about to see cites more evidence. According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. The old one-two punch. That said, the infographic presents some interesting comparisons. For example:

• 56% say “mail makes me feel valued”; only 40% say that about email.
• Prospects are 10-20% more likely to convert on a direct mail offer versus an email offer.
• Most surprising to me: 79% of consumers act
  

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