Floss Your Donors

I read Tom’s My Shiny New Gadget while sitting in the dentist’s waiting room. On the one hand he chronicles the rapidly increasing numbers of new nonprofits who are likely to need all the fundamental advice they can get. On the other hand Tom admits he’s bored with basics. Instead he’s intrigued with the findings of neuroscience and how they might be applied to the fundraising trade. I finished Tom’s post and glanced around the waiting room. There, on the wall in all its embroidered glory, was a rock- solid, back-to-basics adage: I don’t need

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