I’m a bit reluctant as I begin to write this post. It’s about neuroscience insights into effective advertising … based on research in India! How far could that exotica (erotica?) be from our present pre-occupation with the hard core survival issues of fundraising, like donor retention and measuring lifetime value? The recent drift of Agitator comments indicates that our sector is still struggling mightily to figure out and adopt the basics — e.g., whether basic retention strategies — including donor service — can make it into nonprofit fundraising budgets … and if they don’t make it, who’s to blame (or should I
My Shiny New Gadget posted first on http://ift.tt/2k6I9KM
No comments:
Post a Comment