Nothing is more essential to donor commitment and retention than trust. Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal. Perhaps not a great deal of consideration of trustworthiness went into giving that first gift, so I added the caveat ‘implied’. But when it comes to the next gift, I would suggest trust is indeed coming into play. Having made my first gift, have I received some signal or experience leading me to entrust your organization with another? In this
Tiny Clues Build Trust posted first on http://ift.tt/2k6I9KM
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