The Delivery vs. Discovery Paradox

It’s INTERMISSION TIME in our Good Enough Is Not Good Enough series. (Part 1 here; Part 2 here). We conceived the series for two reasons:

• We wanted to share some of the significant discoveries or findings that are emerging because of research. Particularly discoveries that have significant potential for increasing retention, donor commitment and lifetime value.
• It’s long been clear lots of thinking folks are yearning for something different. Not new and shiny tech-oriented things, but meaningful new or additional approaches in dealing more effectively in enriching the donors’ experience and, in turn, deepening their commitment to organizations they support.

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